The Fade-Proof Sock.

We wanted socks that looked as bright in real life as the colors in our heads. But here’s the thing — normal socks mix white spandex with colored cotton. That tiny white thread dulls the color, makes it look less bold.

So we fixed it. We made special spandex that’s dyed the exact same color as the cotton. Now every single thread — stretchy or soft — shines the same. That means the whole sock is one true, solid color, brighter than ever before and built to stay that way, wash after wash. No fading. No dulling. Ever.

And of course, they’re still super comfy. Cushioned where you land, supportive where you push off, built for every step of your day.

These aren’t just solid socks. They’re the purest, fade-proof color we could make.